South by Southwest (SXSW) is here! A few highlights to check out:
SXSW Interactive, March 11 – 15
SXSW Film, March 11 – 19
SXSW Music, March 16 – 20
Personality not included – author booksigning, Rohit Bhargava
Rohit Bhargava will be stopping by the SX Bookstore to meet registrants and sign copies of his new book, Personality Not Included: Why Companies Lose Their Authenticity- And How Great Brands Get it Back.
Hispanic Marketing after the 2010 Census
Learn about commonalities in marketing to this group as well as how to translate your brand attributes so that they have cultural significance to Hispanics as well as sub-demographics within the group.
Presenters: Jerry Rocha- VP Media Solutions -The Nielsen Company; Kety Esquivel -Latinos in Social Media; Michael Munoz- VP Client Dev. -Univision Communications; Reinaldo Padua -AVP, Hispanic Mktg- The Coca-Cola Company; Roberto Ruiz- Univision
Future of Mobile Gaming/Entertainment
Don’t miss this opportunity to learn about what’s new in the marketplace and what’s in development, coming soon.
Presenters: Peter Vesterbacka -Mighty Eagle- Rovio
Cleantech: The Interactive Community & the Next Great Industry
This session will discuss the current growth of the cleantech sector, its implications for the interactive community and vice versa, the optimal scenarios for impact, and the ways we can start thinking about this industry now.
Presenters: Indira Vaidy- Strategist -BBDO
Q&A With Google & Bing On Website Ranking
In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.
Presenters: Danny Sullivan- Editor In Chief- Search Engine Land; Duane Forrester- Sr Prod Mgr, Webmaster Tools Bing; Matt Cutts -Principal Engineer -Google
What Overseas Innovations Still Haven’t Hit the US market yet?
Presenters: Debi Jones -Telefonica
Japanese Mobile Leaders Forum
With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the “outer world” will affect / or be affected.
Presenters: Eiji Araki -VP, Prod- GREE International Inc.; Serkan Toto -Japan Correspondent –TechCrunch; Taisei Tanaka- CEO Geisha- Tokyo Entertainment Inc; Tak Miyata -Exec VP- mixi Inc; Takahito Iguchi- CEO- Tonchidot
Diversity in the Digital Age
In this session, Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Has democratization created a more diverse audience or simply created a group of samplers versus key users? Anne will examine how the digital age has affected demographics differentlyand how diversity changes based on the medium.
Presenters: Anne Hunter -VP Advertising Effectiveness- comScore